Extended Reality (XR) is a set of technologies that is proving its potential to transform the way we live and do business. Since Ecorys’ 2016 study, ‘Virtual reality and its potential for Europe’, new developments have shaped the evolution of the XR industry. In this context, the European XR industry has been growing in terms of the number of companies, turnover, employment and value added.Download the brochure to learn more
The global XR landscape
Extended Reality (XR) is an umbrella term describing an existing set of immersive technologies which enhance reality and our senses by adding digital information to the real world or creating a new digital environment altogether, as well as future immersive technologies.
The growing European XR industry
The European XR market has matured over the course of the last few years. Surrounded by excessive hype in the past, it has been expanding relatively slower than previously forecasted, but nonetheless is steadily growing, and this is expected to continue. There are several reasons behind the continued importance and growth of this technology. Our research finds that 2020 provides fertile ground for the further growth of XR technology in Europe.View the XR European map View the data