Learn how Extended Reality (XR) is transforming the way we live and conduct business through our in-depth report.

Extended Reality (XR) is a set of technologies that is proving its potential to transform the way we live and do business. Since Ecorys’ 2016 study, ‘Virtual reality and its potential for Europe’, new developments have shaped the evolution of the XR industry. In this context, the European XR industry has been growing in terms of the number of companies, turnover, employment and value added.

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The global XR landscape

Extended Reality (XR) is an umbrella term describing an existing set of immersive technologies which enhance reality and our senses by adding digital information to the real world or creating a new digital environment altogether, as well as future immersive technologies.

A technology that, rather than creating a whole new 3D environment, overlays digital information to the real world, which remains at the centre of the overall experience. AR always requires a screen or surface on which the digital information can be projected or shown to be added to the real world.

It features elements of both AR and VR, adding interactable virtual objects to the information overlaid to the real world. These objects coexist and interact with real objects and the real environment, as well as with users. The key characteristic of MR is that the synthetic content and the real-world content are able to react to each other in real time.

An immersive technology that creates a simulated and interactive 3D environment, accessible through different devices. VR consists of an entirely digital environment not necessarily subject to the physical rules of the real world.

The growing European XR industry

The European XR market has matured over the course of the last few years. Surrounded by excessive hype in the past, it has been expanding relatively slower than previously forecasted, but nonetheless is steadily growing, and this is expected to continue. There are several reasons behind the continued importance and growth of this technology. Our research finds that 2020 provides fertile ground for the further growth of XR technology in Europe.

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Select a region to view how the XR industry across Europe have been maintaining and expanding their activities

Germany United Kingdom France Nordic & Baltic countries Benelux & Ireland South-West Europe Central & Eastern Europe South-Eastern Europe

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Germany
United Kingdom
France
Nordic & Baltic countries
Benelux & Ireland
South-West Europe
Central & Eastern Europe
South-Eastern Europe

View the data outlining the sustained growth of VR and AR companies across Europe

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